MICHAEL MARTIN

ABOUT

 



Legacy





High-converting copy for the largest male fertility clinic in North America.

ROLE        

Copywriter
CATEGORY

Healthcare
DELIVERABLES    

Paid social, organic social, email, 
video, landing pages, SEO

FOCUS

Growth + conversion



Overview
I created performance and brand content across paid, social, email, landing pages, and organic search for a fast-growing healthcare company.




Impact


#1 + #2

Best-performing paid ads in company history

3x

YoY revenue from Black Friday email series

5–10x

Organic social
engagement lift

30%

SEO improvement from
long-form content





AcquisitionPaid ads, problem/solution concepting, and audience-specific work.





#1 paid ad in company history



Reason to believe



B2B/military focus







EngagementOrganic social and video concepts built around humor, curiosity, and health education.




Paid/organic social: Video script



Organic social: Video concept/script



Organic social: Video carousel





ConversionEmail and landing-page copy designed to move readers from interest to action.





Black Friday email series / 3x YoY revenue


Landing page copy

Email conversion copy






AuthorityLong-form SEO content that made fertility questions searchable, readable, and brand-owned.



5 ways to reduce microplastics in your body and protect your sperm
Educational SEO article


#2 article on site


#8 article on site; high social engagement






Michael Martin

Contact
LinkedIn

New York, NY