MICHAEL MARTIN

ABOUT

 



Legacy




High-converting copy for the largest male fertility clinic in North America.
ROLE        

Copywriter
CATEGORY

Healthcare
DELIVERABLES    

Ads, social, email, video, 
SEO content, landing pages, 
PR, C-suite comms

FOCUS

Growth + conversion


Overview
Across multiple channels, I helped Legacy connect, convert, and educate in a competitive healthcare space — pairing performance-minded copy with approachable yet rigorous content.




Impact


#1 + #2

Best-performing paid ads in company history

3x

YoY revenue from Black Friday email series

5–10x

Organic social
engagement lift

30%

SEO improvement from
long-form content







AcquisitionPaid ads, problem/solution concepting, and audience-specific work.





#1 paid ad in company history



Reason to believe



B2B/military focus





EngagementOrganic social and video concepts built around humor, curiosity, and health education.




Paid/organic social: Video script



Organic social: Video concept/script



Organic social: Video carousel



ConversionEmail and landing-page copy designed to move readers from interest to action.





Black Friday email series / 3x YoY revenue


Landing page copy

Email conversion copy




AuthorityLong-form SEO content that made fertility questions searchable, readable, and brand-owned.


5 ways to reduce microplastics in your body and protect your sperm
Educational SEO article


#2 article on site


#8 article on site; high social engagement


TakeawayI approach performance copywriting with clear, human, and evidence-based messaging, turning sensitive healthcare topics into content that connects, converts, and drives growth.





Michael Martin

Contact
LinkedIn

New York, NY