Legacy
2024-present


Copywriter
    • Paid ads
    • Organic social
    • B2B
    • Video
    • Email
    • Landing pages
    • Articles

For the largest male fertility clinic in North America, I created high-converting copy across paid, organic, and owned channels — driving growth across the board, including:

• The #1 and #2 best-performing paid ads in company history
• Segmented email campaigns, such as a Black Friday series that tripled year-over-year revenue
• Organic social assets that consistently boosted engagement by 5–10x
• Long-form content that led to a 30% SEO improvement

My copy helped this brand connect, convert, and lead in a highly competitive space.



Paid ads






Organic social





Paid ads: problem/solution




Paid ads: B2B/military focus




Video





A message for 6-foot-5 men in finance
[paid ad]
script, camera, editing
             

Are your pants killing your sperm?
[organic social]
script

       

How sleep affects your sperm health
[organic social]
script, production, editing


Email




Landing pages











Long-form content

       
    5 ways to reduce microplastics in your body and protect your sperm
     Does penis size affect fertility? (#2 article on site within 6 months of publication)
     Is semen retention beneficial for fertility? (#8 article on site within 6 months)

Michael Martin

Contact
LinkedIn
CV

New York, NY