Legacy
2024-present


Copywriting
Paid ads

For the largest male fertility clinic in North America, I create high-converting copy across paid, organic, and owned channels — driving growth across the board. My work includes:

• Writing the #1 and #2 best-performing paid ads in company history
• Crafting segmented email campaigns, including a Black Friday series that doubled projections and tripled year-over-year revenue
• Developing organic social assets that consistently boosted engagement by 5–10x
• Producing long-form medical content that contributed to a 30% SEO improvement

My copy helps this fast-growing brand connect, convert, and lead in a highly competitive space.









Organic social: memes





Paid ads: military focus



Paid ads: features and benefits






Video




A Message for 6-Foot-5 Men in Finance
  Script, camera, editing


Are Your Pants Killing Your Sperm?
Script




Michael Martin

Contact
LinkedIn

New York, NY