MICHAEL MARTIN

ABOUT

 



Aetna


Clear, action-oriented healthcare communications.





ROLE

Copywriter


CATEGORY

Healthcare DELIVERABLES

Brochures, email, 
digital, news, OOHAUDIENCE

Consumer + B2B


OverviewFor one of the largest U.S. health insurers, I’ve turned dense benefit and plan information into content people can quickly understand and act on.



Screening awareness
Trifold brochure
click forward to navigate







Travel care guidance
Bifold brochure







Annual benefits engagement
Digital guide
8 pages;  click forward to navigate





Member retention / open enrollment
OOH banner







Policy and clinical updates
B2B editorial content






Michael Martin

Contact
LinkedIn

New York, NY