MICHAEL MARTIN

ABOUT

 



Ladder

Turning supplement science into clear, trustworthy content for active people.
    


ROLE
Copywriter CATEGORY
Sports nutrition DELIVERABLES
Explainers, SEO articles, 
product education
AUDIENCE
D2C

Overview
For an athletic supplements company backed by LeBron James, I wrote conversion-focused explainers that helped make supplement decisions easier for fitness-minded consumers.



Content strategy Make the science easier to understand — and the next step easier to take.



01
Clarify the studies

Explain ingredients, benefits, and fitness concepts without burying readers in jargon.

02
Compare the options

Help readers understand when to use protein, creatine, BCAAs, or stim-free products.

03
Build trust

Use helpful language instead of a hard sell.

04
Drive action

Make product consideration feel informed, useful, and low-friction.

 
        




Selected articles SEO content that turns common supplement questions into clear
product education.



BCAAs vs. Protein: What's the Difference?
Supplement education


Nutrition guide


Conversion explainer


Ingredient education


Supplement education


TakeawayThis work reflects my ability to make product education feel simple, credible, and useful — helping readers understand their options while moving them closer to action.


Michael Martin

Contact
LinkedIn

New York, NY