Ladder
Turning supplement science into clear, trustworthy content for active people.
Copywriter
Sports nutrition
Explainers, SEO articles,
product education
D2C
Overview
For an athletic supplements company backed by LeBron James, I wrote conversion-focused explainers that helped make supplement decisions easier for fitness-minded consumers.
01
Clarify the studies
Explain ingredients, benefits, and fitness concepts without burying readers in jargon.
02
Compare the options
Help readers understand when to use protein, creatine, BCAAs, or stim-free products.
03
Build trust
Use helpful language instead of a hard sell.
04
Drive action
Make product consideration feel informed, useful, and low-friction.