MICHAEL MARTIN

ABOUT

 



Ben Soleimani

Elevated product storytelling for a
luxury interiors brand.



ROLE        

Copywriter CATEGORY

Luxury / home / interiors DELIVERABLES    

Site copy, product descriptions, 
blog posts

FOCUS

Craft + conversion

Overview For Ben Soleimani, I wrote site copy, product descriptions, and blog content for the launch of his interiors line — translating craftsmanship, material details, and design heritage into language that felt refined, useful, and commercially persuasive.



Copy approach Translate materiality, heritage, and product detail into language that feels sophisticated, tactile, and appealing.


01
Material

Make texture, finish, and construction feel tangible.

02
Craft

Translate heritage and workmanship into concise product storytelling.

03
Restraint

Write in a premium voice that feels confident, not overdone.

04
Conversion

Balance atmosphere with the practical details shoppers need.


Selected work



Takeaway Ben Soleimani shows how I approach luxury copywriting: translating materials, craft, and design details into refined language that builds desire.



Michael Martin

Contact
LinkedIn

New York, NY