NYC & Co.

Branded editorial that helped New York City inspire travelers — and deliver value for tourism partners.





ROLE        

Writer 
CATEGORY

Travel + tourism
DELIVERABLES    

Editorial guides, branded 
content, travel planner

FOCUS

Destination storytelling + partnerships




Overview

For New York City’s official tourism organization, I created editorial and branded content covering neighborhoods, hotels, culture, and seasonal attractions — drawing on years of reporting on the city to engage travelers and support partners including American Express.




Content range

Neighborhoods + culture

Guides designed to help visitors 
discover the city beyond the 
obvious stops.

Hotels + hospitality

Service-driven editorial covering openings, amenities, and 
places to stay.




Seasonal + sponsored

Timely destination storytelling 
created around tourism priorities 
and brand partnerships.

Selected articles

NYC Art Galleries 101
Arts + culture guide



Hospitality / service editorial 



10 NYC Hotels With Incredible
Outdoor Spaces
Travel inspiration / hotel guide



NYC Hotels That Love Your Pet Almost As Much As You Do
Service editorial / hospitality



Annual Travel Planner

Primary writer for NYC’s official annual visitor guide, covering the city’s neighborhoods, attractions, dining, shopping, and culture for travelers planning a trip.








Michael Martin

Contact
LinkedIn

New York, NY