MICHAEL MARTIN

ABOUT

 




BODi
(formerly Beachbody)

Launch content built to introduce
a new fitness brand and get riders moving.


ROLE        

Copywriter
CATEGORY

Fitness DELIVERABLES    

SEO articles, branded content

FOCUS

Launch awareness + rider education


Overview
When BODi launched MYXfitness, I wrote SEO-optimized content that helped introduce the indoor cycling brand, answer high-intent rider questions, and build search visibility around the category.

Content strategyMeet riders where they search — then make the new brand feel useful, motivating, and easy to understand.


01

Build awareness

Introduce the benefits of indoor cycling and make the category feel approachable.

02
Answer intent

Create articles around what people were already searching: benefits, muscles worked, comparisons, and mistakes.

03
Educate riders

Help new and prospective riders feel more confident before getting started.

04
Support conversion

Use helpful content to move readers closer to considering MYXfitness.







Selected articles Search-friendly content that turns indoor cycling questions into useful brand touchpoints.



Launch awareness/SEO explainer


Fitness education/SEO explainer


Comparison article


Beginner guidance



TakeawayBODi shows how I approach launch content: using search-friendly, helpful writing to introduce a new fitness product, answer real audience questions, and build momentum around a brand.


Michael Martin

Contact
LinkedIn

New York, NY