MICHAEL MARTIN

ABOUT

 



SKYY +
Freedom
to Marry

Shareable campaign copy for a cultural moment worth raising a glass to.




ROLE        

Copywriter
CATEGORY

Brand partnership DELIVERABLES    

Social campaign + slogans

FOCUS

Growth + conversion


Overview
In the lead-up to the Supreme Court’s decision on marriage equality, SKYY Vodka and Freedom to Marry partnered to create a social campaign that made support visible, celebratory, and easy to share.


The ideaTurn the language of celebration — toasts, rounds, last calls, love songs, and wedding cues — into rallying cries for marriage equality.

Selected copyShort, social-first lines built to travel quickly and feel instantly familiar.

“Another round for
the freedom to marry.”

“Last call for
marriage inequality.”

“Let love rule.”

“Love will win.”


Campaign wallA social system of bold, repeatable assets built around the #ToastToMarriage campaign.



TakeawaySKYY shows how I approach social campaign copy: turning a cultural moment into simple, shareable lines that feel timely, memorable, and easy to rally around.



Michael Martin

Contact
LinkedIn

New York, NY