SKYY

Shareable campaign copy for a cultural moment worth raising a glass.






ROLE        

Copywriter
CATEGORY

Brand partnership
DELIVERABLES    

Social campaign + slogans

FOCUS

Growth + conversion






Overview

In the lead-up to the Supreme Court’s decision on marriage equality, SKYY Vodka and Freedom to Marry partnered on a social campaign that made support visible and celebratory.





The ideaTurn the language of celebration — toasts, rounds, last calls, love songs, and wedding cues — into rallies for marriage equality.



Campaign wallA system of bold, repeatable assets.






Michael Martin

Contact
LinkedIn

New York, NY