Citibin
Copywriter / SEO strategist
Home + design / DTC
SEO strategy, blog content,
brand storytelling
Organic growth + conversion
Overview
I developed an SEO content strategy and wrote search-driven editorial designed to build organic visibility, explain the product, and capture high-intent customers.
Target practical questions around trash storage, package security, and outdoor organization.
Show how CITIBIN solves
common urban-home problems without turning every article into
a sales pitch.
Use founder stories, customer moments, and cultural relevance to give the brand personality beyond search.